Will I become a designer after reading this book?
No. This is not a design fundamentals education book, but you will get some inputs about designing in a way that will guide your target audience to take action.
Do I need to know Photoshop or any other design software?
No. The rules I describe in the ebook work the same whether you design an email, a landing page or a Facebook add. You don't have to stick to any software.
Can I purchase the eBook with a credit card?
Yes. After pressing the "Get the eBook Now button, you'll be redirected to PayPal, where you can pay with your credit card without having or using your PayPal account.
What happens after I pay and when do I get the eBook?
After the purchase is complete you'll be redirected immediately to the download page, where you'll be able to download the ebook and it's yours.
Frequently Asked Questions
About the author
What people say
Why did I write this book?
During the past 10 years, working as a digital designer in the advertising industry, I've noticed that there are rules and techniques used in every marketing campaign and there's a simple process for triggering the emotions of our target audience.
I call it: "Subconscious design". It's a design with one purpose which is to enter the subconscious of a specific target audience and get them emotional enough to take action (buying a product or signing up).
During the years, I've been creating marketing campaigns and building brands for small businesses. I saw that the design rules that are so obvious in advertising, are completely unknown to the small business owners that have no design or marketing knowledge.
One of the most repeated problems, I heard from the clients I've been working with, is that whatever they try to do on their digital presence, they seem to look like amateurs, outdated or spammy.
As we started implementing these rules and techniques, the business owners I worked with, doubled and sometimes even tripled their revenue.
See, having a website or a Facebook campaign is not enough even if it's well designed. We need to know how to become our target audience, to know what they think and feel to hack their subconscious and drive them to take action!