F.A.Q

Will I become a designer after reading this book?
No. This is not a design fundamentals education book, but you will get some inputs about designing in a way that will guide your target audience to take action.

Can I purchase the eBook with a credit card?
Yes. After pressing the "Get the eBook Now button, you'll be redirected to PayPal, where you can pay with your credit card without having or using your PayPal account.


What happens after I pay and when do I get the eBook?
After the purchase is complete you'll be redirected immediately to the download page, where you'll be able to download the ebook and it's yours. 

Do I need to know Photoshop or any other design software?
No. The rules I describe in the ebook work the same whether you design an email, a landing page or a Facebook add. You don't have to stick to any software.

Frequently Asked Questions

About the author

Mark Zusmanovich is a Digital Marketing Designer for the past 10 years working in biggest advertising worldwide agencies like Grey and TBWA, for clients such as Nike, Toyota, Champion Motors and more.

As a Self Employed, been creating marketing strategies, mainly for small and medium businesses, providing different kinds of services, such as branding, marketing strategy planning and marketing concepts creation.

Member of the 
Nonfiction Authors Association.

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The only book combining Marketing Strategies with Marketing centred Design, to enter the subconscious of your target audience and guide them to take action!

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What people say

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Yonatan Levy‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

(Product Leader)

"Mark brings a new and refreshing approach to Marketing Design, by focusing on results and impact. His insights on creating emotional bonds with his audience are remarkable and unique."

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www,yonatanlevy.co‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč

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Gilad Zimerman

(Construction Consultant and
‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚ÄčCEO of Signal Ltd.)

"Mark has a rare ability to mix the right design rules into the right marketing strategies.
Very interesting!"

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Karen Lynn Roberts

(Author and Blogger)

"Truly interesting and educating! I love how the book is written with professionalism yet in a style that anyone can understand and learn from."

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Why did I write this book?

During the past 10 years, working as a digital designer in the advertising industry, I've noticed that there are rules and techniques used in every marketing campaign and there's a simple process for triggering the emotions of our target audience.

I call it: 
"Subconscious design". It's a design with one purpose which is to enter the subconscious of a specific target audience and get them emotional enough to take action (buying a product or signing up).
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When I was self-employed, I was creating marketing campaigns and building brands for small businesses, I saw that the design rules that are so obvious in advertising, are completely unknown to the small business owners that have no design or marketing knowledge.

One of the most repeated problems, I heard from the clients I've been working with, is that whatever they try to do on their digital presence, they seem to look like 
amateurs, outdated or spammy.

As we started implementing these rules and techniques, the business owners I worked with, doubled and sometimes even tripled their revenue.

See,  having a website or a Facebook campaign is not enough even if it's well designed. We need to know how to become our target audience, to know what they think and feel to hack their
subconscious and drive them to take action!

Studies show that 90% of information transmitted to the brain is visual. Articles with visual content get 94% more views and exposure.

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‚úĒ Marketing Techniques

The right way of Marketing without being perceived as spam or amateur.

The ways we can use colour, typography and composition to trigger the subconscious.

‚úĒ Subconscious Design

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Coming soon

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When Marketing is done correctly, the target audience will
reach the product by themselves, without any further persuasion.

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MARKETING CREATIVE

Mark Zusmanovich

Hacks

Fast and easy hacks, I've found about and developed in the past decade, as a digital designer in the advertising industry. 

In this book, you will discover

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Design Methodology

Simple ways to create a fast, well-designed product following design rules that trigger the subconscious to take action.

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How to hit the Target

My ways to find the right target audience for any business. How I discover what they think and feel to make them feel in the right place.

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How to be Creative

Ways to get creative and stay creative, even if we have a bad day or out of inspiration.

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Marketing Strategies

My own examples of ways for making a huge impact by changing just a small part of the same strategy.

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What's inside

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Ch. 01 - Marketing not Spamming
Ch. 02 - What is Design
Ch. 03 - Design Process
Ch. 04 - Creative Thinking
Ch. 05 - Composition Hacks
Ch. 06 - Colour/Color issues
Ch. 07 - Master of Light
Ch. 08 - Typography Games
Ch. 09 - Creative State
Ch. 10 - Summary

94 pages